Vitamin manufacturer passed extensive audit by Kitchens with Confidence™ (KwC), a division of MenuTrinfo® in early 2020.

PR NewswireSmartyPants, the leading manufacturer of high-quality family supplements, underwent an in-depth facility audit to give their consumers peace of mind that their products are Certified Free From the top 8 allergens, and gluten. Based in California, SmartyPants produces vitamin blends in the form of gummies, capsules, and liquid formats using premium and thoughtfully selected nutrients, all together in one supplement. 

Founded in 2011 by a group of two concerned parents and leaders in health & wellness, SmartyPants is on a mission to simplify health without sacrificing quality. Creating vitamins for all stages of life, SmartyPants’ focus is on including the nutrients that seem to be the hardest for some people to get consistently from food, acquiring the best possible forms of those nutrients, and combining them all into one formula that’s just as delicious as it is good for you. Then, using the latest nutritional science, they relentlessly try to be better, iterating and improving in a thousand ways, big and small, to make good health accessible to all.

In late 2019, SmartyPants reached out to KwC because its parent company, MenuTrinfo, exists to inform those suffering with food allergies what is safe to consume. 

Since its founding, SmartyPants has always followed safe manufacturing processes to ensure its products are allergen-free. However, as food allergies continue to become more prevalent, they requested third-party verification to ensure the safety of their customers. KwC was deployed to certify that the SmartyPants products are free from the top 8 allergens and gluten, and in early 2020 the process for certification began. Auditors from the KwC team visited and completed in-depth audits at SmartyPants facilities across the country. The audits reviewed every step of the process in their manufacturing plants, and were easily streamlined, as many of their facilities are completely allergen-free and offer very detailed allergen control plans.

“SmartyPants Vitamins is the first manufacturer of dietary supplements to successfully complete our CFF audit. This is a big testament to their dedication of offering true ingredient transparency and the safest product possible to their consumers. They have been such a delight to work with, not only in our day-to-day interactions, but also as an organization who takes food allergies so seriously. We are so proud to have our CFF seal associated with this great brand,” said Claire Peacock, Chief Operating Officer at MenuTrinfo®.

KwC’s “Certified Free From™” audit is a great solution for consumer-packaged goods. Products that aim to be “Certified Free From™” the big 8 food allergens and/or gluten across the country work with KwC to obtain their certification seal. The benefits to having a certified product are massive as that seal of certification allows consumers to trust the process and ultimately make purchasing decisions best suited for their dietary needs.

KwC is the first company in the nation to do this kind of work for the food allergy community and is leading the way to consumer confidence by putting their name only behind highly vetted products. While at the manufacturing facility, auditors check everything from loading dock in and out as well as ensure testing is done to verify products are truly free from allergens and/or gluten. KwC felt confident in the auditing process from day one with SmartyPants and were thoroughly impressed by their diligence and mission to keep families suffering with food allergies safe. 

“We’re excited to receive the Kitchens with Confidence certification. One of our founding principles has always been to ensure our products are accessible to everyone and we understand how difficult it can be for both children and adults with food allergies and sensitivities to find supplements that will work for them,” said Courtney Nichols Gould, Co-Founder and Co-CEO at SmartyPants.

“We’ve always taken rigorous measures from our ingredient choices to manufacturing to ensure that our products are allergen-free,” Courtney added. “That is why we proudly display on our labels that we are ‘free of’ the eight major allergens. This recognition helps to solidify our hard work.”

SmartyPants has received certifications and awards from a wide array of third parties like the Clean Label Project, the Non-GMO Project, the United States Department of Agriculture (USDA), the American Vegetarian Association, the National Science Foundation (NSF), and now Kitchens with Confidence™ as part of their continued commitment to the safety and transparency. Their ingredients are responsibly sourced from trusted partners around the globe and their products are now certified by KwC. SmartyPants has gone above and beyond to demonstrate passion and the ultimate care to safely service the millions of consumers across the nation suffering with food allergies.


About MenuTrinfo®, LLC

MenuTrinfo® is dedicated to bettering the food-service industry by providing three major services: Certified Nutritionals and food allergy/ gluten-free identification under the MenuTrinfo brand, food safety and allergen/gluten-free training known as AllerTrain, and full-service kitchen audits for facilities and products known as “Certified Free From” by Kitchens with Confidence.

So, whether you need help with menu labeling, identifying menu items containing allergens or gluten, learning how to serve customers with food allergies or intolerances, or are looking to certify your kitchen free from some of the top allergens or gluten, MenuTrinfo® is here to help! Start at to find information on all our services.  MenuTrinfo®: Protecting lives and health through nutrition and training.

About Kitchens with Confidence™

Kitchens with Confidence™ (a subsidiary of MenuTrinfo®, LLC) is the leading full-service kitchen auditing service and “Certified Free From™” authority for today’s foodservice operations. Officially launched in 2017, Kitchens with Confidence™ has become the external certification arm for the Top 8 food allergens and gluten.

Backed by the ANSI-accredited allergen-training leader in the industry, AllerTrain™, Kitchens with Confidence™ is guaranteed to take your establishments’ allergen expertise to the next level. Kitchens with Confidence™ has certified multiple kitchens and products across America including Vanderbilt University, Syracuse University, Cornell University, Mercyhurst University, Carnegie Mellon University, College of the Holy Cross, Senza Gluten Bakery & Café, Mulay’s Sausage, and Mompops. For more information about Kitchens with Confidence™ visit