Today’s shoppers are more informed and more vocal than ever about what they expect from the food they buy. For families navigating food allergies, sensitivities, or simply trying to avoid certain additives and dyes, a label isn’t just text on a package, it’s a safeguard. That’s why MenuTrinfo® has re-imagined its Certified Free From™ (CFF) seal, a trusted symbol that makes transparency not just a promise, but a standard.
Why Clarity Matters
Food packaging has long been crowded with vague claims like “natural” or “healthy”. But without verification, these soft promises often fall flat and for the 33 million Americans living with food allergies, those words simply aren’t good enough. What matters most is proof—specific, verifiable information about exactly what a product does and does not contain.
The updated CFF seal was built with that in mind. Backed by ISO 17065 accreditation and third-party audits, it eliminates the guesswork and ensures shoppers can trust what they see. This isn’t about marketing spin; it’s about safety and peace of mind. Transparency, in this sense, isn’t simply a buzzword, it’s a lifeline.
A Smarter Seal, Built for Transparency
Launched on July 1, 2025, the redesigned seal is clean, modern, and built for clarity. On the front of the package, shoppers will see the bold “CFF” with the words CERTIFIED FREE FROM ALLERGENS. An asterisk directs them to the exact details such as whether the product is Certified Free From™ the Top 9 allergens or specifically from peanuts, tree nuts, or another subset.
On the back, every product must clearly state: Certified Free From™ [list of allergens] by MenuTrinfo®. This statement appears in the same size and style as the ingredient list, so nothing is hidden or easy to miss.
By January 1, 2027, every Certified Free From™ product will feature the new seal, ensuring consistency across grocery shelves nationwide.
A Movement Driving Change
The redesign is more than a visual update, it’s a movement toward radical transparency in food labeling. For retailers, it builds trust with shoppers. For brands, it reinforces credibility in a competitive marketplace. And for consumers, it delivers confidence with every purchase.
At its core, the Certified Free From™ seal is about building stronger connections between brands and the people they serve. By being radically transparent, MenuTrinfo is leading the way toward a safer, more honest food system.The next time you’re in the grocery aisle, look for the CFF seal. Behind those three letters is a promise: transparency, verification, and trust. See brands and more information here
