How MenuTrinfo’s Certified Free From Seal increases the value of your product or facility
With hundreds of brands on the shelves of your local grocery store, it’s not rocket science to think that every sales department for every product is looking for ways to catch the consumer’s eye and set their product apart.
With many of these products boasting soft claims on their labels, such as “dairy free” or “made in a peanut-free facility,” that’s a significant step in the right direction. But for many consumers, these claims and disclaimers aren’t good enough. Reactions to an allergy could prove disastrous or even fatal – so there’s no sense in taking the risk. That’s where our Certified Free From™ (or CFF) seals come into play.
How do you truly know that this product doesn’t have peanuts? How about a “Certified Free From™ Peanut” seal on the label? MenuTrinfo can support your brand’s sales by providing third-party verification of allergen-free claims made on your products. While any brand can add an “allergen-free” claim, CFF goes beyond these claims – adding instant value to your product with a consumer-trusted, easily accessible seal.
According to our new partners at FARE, over 85 million Americans seek products free from at least one of the Major nine allergens. Adding a seal that holds as much credibility as CFF makes it a no-brainer for these consumers to seek out products that have achieved certification.
The American National Standards Institute (ANSI) National Accreditation Board (ANAB) has accredited our Certified Free From™ program for meeting the rigorous International Organization for Standardization (ISO) 17065 standards for certifying bodies. What does that mean for the brand or the consumer? Absolute transparency and trust that this product is what it says it is.
The seal eliminates soft claims a kitchen or manufacturer might make, and allows your consumers to know that the allergen-free claims meet standards that include routine testing, annual audits, and recurring ingredient reviews. As a result, this provides safety, ease, and comfort for those suffering from food allergies.
The next point may be, “Well, we can get by on soft claims. There isn’t enough value here.” But there is an undeniable amount of value that lies within a seal. With over $19 billion being spent each year on allergen-free foods, this could be a tremendous way to increase revenue and earn trust from a consumer base that is quick to share recommendations for safe products. With 71% of consumers looking at the labels of every product they buy, the likelihood of the ever-growing allergy-free community doing the same is high.
CFF is the only accredited program in the country that checks from supplier to loading dock to tabletop for the presence and potential for cross-contact with the Major nine allergens. That seal goes a long way in ensuring that items or facilities sporting the seal have met our standards and received third-party verification.
There’s a reason why CFF is trusted by consumers. It will set your brand and products apart by directly addressing your customers’ allergen concerns and allowing for easy differentiation among competing products. We certify CPG brands across North America – from nutritional supplements to packaged foods to ingredient suppliers.
For more information on how to get a seal for your consumer packaged goods (CPG) or facility, contact Mike from our OnSite Services team.
MenuTrinfo® is a company dedicated to ensuring safe food service by providing allergen and nutritional information, as well as programs such as Certified Free From™, AllerTrain® and a wide variety of services for colleges, universities, manufacturers of consumer-packaged goods, and more. We excel in employee food allergy training and certification, as well as food safety guidance and menu consulting. MenuTrinfo® has become a trusted partner for food service partners and manufacturers across the United States, and the company’s mission is to protect lives and make dining experiences as safe as possible for those with allergy restrictions.