Bringing Extensive Expertise in Food Safety and Strategic Partnerships

Fort Collins, Colorado — MenuTrinfo®, the front runner in providing certification services known as CFF (Certified Free From™) for food allergens on ingredients and consumer packaged goods among other services, proudly announces the appointment of Dina-Marie Farrell as Senior Director of Strategic Sales.

Leveraging a decade of global food safety experience and a passion for ethical practices, Dina-Marie is set to contribute significantly to MenuTrinfo’s mission of informing food service professionals and manufacturers about safe options for their customers.

With a strong background in safeguarding brands through world-class diagnostics to detect contamination, Dina-Marie Farrell’s decision to join MenuTrinfo was driven by the alignment of values. “Having spent the last 10 years in global food safety, I understand the vital role of allergen-free certifications in the lives of millions of consumers,” stated Dina-Marie. “As consumers demand trust and transparency, businesses need to adapt to this changing landscape.”

Dina-Marie brings to the team a wealth of expertise, including:

Strategic Partnerships: With a history of forging successful strategic partnerships, Dina-Marie will harness her negotiation skills and market strategies to identify and secure new business opportunities for MenuTrinfo.

Network Strength: Her extensive network of CPG executives in the food safety arena will be invaluable in expanding MenuTrinfo’s reach and influence.

Customer-Centric Approach: Drawing from her Strategic Account Management experience, Dina-Marie will cultivate relationships centered on customer satisfaction and retention.

Dina-Marie Farrell’s commitment to ethical and responsible practices is deeply embedded in her professional approach. “I am dedicated to leading by example and promoting integrity, transparency, and inclusivity in all aspects of my work,” she emphasized.

MenuTrinfo’s mission, *”MenuTrinfo® exists to inform food service professionals and food manufacturers what they can serve safely to their customers,”* resonates personally and professionally with Dina-Marie. She understands the importance of clear labeling and proper choices as someone with food allergies. “I aim to contribute to a work environment that values respect and fairness while prioritizing public health and safety,” Dina-Marie shared.

Betsy Craig, CEO of MenuTrinfo, expressed her enthusiasm for Dina-Marie’s addition to the team. “We are thrilled to welcome Dina-Marie Farrell to MenuTrinfo as our Senior Strategic Sales Director. Her extensive expertise and dedication to ethical practices align perfectly with our mission to provide reliable and accurate menu labeling solutions. Dina-Marie’s commitment to customer satisfaction and her passion for public health make her a valuable asset to our team.”

When it comes to ensuring client satisfaction and retention, Dina-Marie plans to apply her strategic account management training to foster relationships of trust and respect. Her focus on understanding customer needs and delivering exceptional value aligns perfectly with MenuTrinfo’s commitment to providing reliable and accurate menu labeling solutions.

MenuTrinfo is thrilled to welcome Dina-Marie Farrell to the team, confident that her expertise and dedication will play a pivotal role in furthering the company’s mission and growth.

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**About MenuTrinfo®**

MenuTrinfo is a leading provider of menu labeling and nutritional analysis solutions for the foodservice industry. Committed to accuracy, compliance, and innovation, MenuTrinfo empowers foodservice operators to provide transparent nutritional information to their customers. Through cutting-edge technology and a dedication to customer success, MenuTrinfo continues to redefine industry standards and address the evolving needs of the food industry.

**About Certified Free From™**

Certified Free From™ (CFF) was started to provide third-party oversight to dining areas and food producers. It strengthens any soft claims a kitchen or manufacturer might make regarding the nine major allergens: Wheat, Soy, Egg, Milk, Peanuts, Tree Nuts, Fish, Shellfish and Sesame. Today CFF is an ISO 17065 standard developed and owned by MenuTrinfo.