Low calorie fare, menu nutrition information, and great taste make for big success for Papa Murphy’s
The “Take and bake” pizza business has been very, very good to pizza chain Papa Murphys. Founded in 1981, Papa Murphy’s has grown to be the 5th largest pizza chain the United States (behind Pizza Hut, Domino’s, Papa John’s, and Little Caeser’s). Just this year the Nation’s Restaurant News identified Papa Murphy’s as one of the fastest growing franchise in the US.
While Papa Murphy’s remains the only chain of the top 5 to offer the take and bake option for buying pizza, it has been an early adopter to another profitable ventures: transparency in ingredients, full menu nutritional information, and creation of the lower calorie pizza.
In 1994, Papa Murphy’s introduced a new concept in the pizza market, a healthier choice for diners who still wanted the convenience and broad appeal of pizza but were also concerned with calorie counts and overall nutrition.
DeLite pizzas feature a special thin crust, healthy low calorie toppings, and reduced fat cheeses; components that add up to a pizza that has 30% less fat and 40% less calories than its traditional competitors. As the deLite pizza has skyrocketed in popularity, so have the offerings. Papa Murphy’s now offers over 20 varieties of deLite pizzas, including specialty offerings such as Herb Chicken Mediterranean, Chicken Bacon Artichoke, and classic Pepperoni.
Papa Murphy’s has taken full pride in the reduced calorie counts for their deLite pizzas from the get go. Demonstrating effective use of menu nutrition information labeling as an asset for restaurant marketing by boasting their low calorie count and healthier nutritional contents in advertising, on marketing materials and displaying information on signage in franchises. If customers are intrigued at the lower calorie label, they’ll be won over at the taste, and become return customers. For good reason, other pizza franchises just can’t contest with the deLite pizzas low calorie big taste combo.
Fresh ingredients, dedication to nutritious, healthy choices for patrons, and a dedication to choose healthy, fresh ingredients have all combined to help pizza chain Papa Murphy’s a huge success in the pizza and fast casual industry. Strongly supporting the decision to offer healthier fare by supporting these healthier menu options with full, transparent menu information labeling has only helped to fuel their success.
Would you like to identify how healthy options and menu nutrition labeling can benefit your business? Call or email us today. Our staff is eager to get you on your way to low calorie, high profit success!
Photo used under Creative Commons from Scott Feldstien.
